Animal Feeding / Fodder / Knowledge & Information / Livestock

Communication in the fodder adoption project

This morning at the end of project workshop, project teams from Vietnam, Syria and Ethiopia shared their approach to the project’s output 3 – to enhance the capacity of project partners to experiment with and use fodder innovations through effective communication, technical information and training…

Mechanisms for joint learning used by the Vietnam fodder adoption project team (CIAT-led) include: Annual review and planning workshops including field visits and bringing together the key stakeholders from both sites; Frequent exchange on activities and progress through modern communication channels (email, Skype, phone); Partner meetings for field visits and report writing; Joint training courses; Participation at national and international conferences; and publications …  See the presentation.

For joint learning in Syria (ICARDA-led), the fodder adoption project team uses exchange visits, on-farm demonstrations, group discussions, field days (also special ones for women), community meetings, workshops, publications, and the dissemination of technical information and extension leaflets. A very strong focus on extension-based activities and demonstration work with farmers and communities. See the presentation.

In Ethiopia (ILRI -led) the main strategy developed for communication and joint learning in the fodder adoption project has been the establishment of active stakeholder groups. Activities of these groups include cross-site visits to inspire concerted actions by participants, field days, roundtable meetings, and within-site learning visits. These approaches generally combine a focus on technology (demonstrations etc) with networking and learning. A lot of training and learning has been directed to innovation systems approaches generally, linked with the stakeholder platforms.

The team produced a series of fodder fact sheets (in local languages) and brochures, set up a project blog for general communication, used various other tools (wiki, dgroups) for project coordination, and used video/film as to capture knowledge of project participants. Many project outputs – including the brochures, fact sheets, powerpoints, posters, reports etc) are indexed in the ILRI repository. See the presentation.

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